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Pitfalls of Digital Marketing #2

Posted by Phil Owens
Phil Owens
Philip is one of Australia’s leading performance and leadership specialists. He
User is currently offline
on Thursday, 16 August 2012
in Leadership

In this second piece on the pitfalls of digital marketing, we will look at the problems of integration and alignment.

Often organisations which are not clear on what or why digital marketing should be used (see pitfalls #1!) fall straight into the second set of digital marking ‘traps’ – that of problems with alignment and integration.

Consider the circumstance that happens in a lot of companies – they make a decision to invest in ‘Digital Marketing’ – perhaps because the opposition are, or because they don’t want to get left behind.  The big question is ‘how do we do that?’

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Pitfalls of digital marketing #1

Posted by Phil Owens
Phil Owens
Philip is one of Australia’s leading performance and leadership specialists. He
User is currently offline
on Thursday, 09 August 2012
in Leadership

After working with a number of clients recently on cutting edge marketing approaches, it appears the concept of ‘Digital Marketing’ causes a lot of problems for businesses big and small.  

Over the next few weeks I will put a few ideas on darketing and its pitfalls here for you and how to avoid them– and I look forward to your digital feedback!

The first issue of Digital Marketing is often the cause of many issues for businesses– What is 'Digital Marketing' and why should I do it?  If we don't get this right, then any digital marketing that we engage in is bound to fail.  So what is digital marketing, and why should you do it?

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