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'Resourced Leaders' is a premier Australian based Leadership Performance organisation that specialises in working with senior executives, leaders and high performing individuals who aspire to greater levels of personal leadership and success.

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Pitfalls of digital marketing #1

Posted by Phil Owens
Phil Owens
Philip is one of Australia’s leading performance and leadership specialists. He
User is currently offline
on Thursday, 09 August 2012
in Leadership

After working with a number of clients recently on cutting edge marketing approaches, it appears the concept of ‘Digital Marketing’ causes a lot of problems for businesses big and small.  

Over the next few weeks I will put a few ideas on darketing and its pitfalls here for you and how to avoid them– and I look forward to your digital feedback!

The first issue of Digital Marketing is often the cause of many issues for businesses– What is 'Digital Marketing' and why should I do it?  If we don't get this right, then any digital marketing that we engage in is bound to fail.  So what is digital marketing, and why should you do it?

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3 secrets from consumer research to power change

Posted by Phil Owens
Phil Owens
Philip is one of Australia’s leading performance and leadership specialists. He
User is currently offline
on Thursday, 05 April 2012
in Leadership

I was working with a number of clients in Sydney recently where a similar theme came up about their organisations.  The struggle of creating change.

 

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