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Pitfalls of Digital Marketing #2

Posted by Phil Owens
Phil Owens
Philip is one of Australia’s leading performance and leadership specialists. He
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on Thursday, 16 August 2012
in Leadership

In this second piece on the pitfalls of digital marketing, we will look at the problems of integration and alignment.

Often organisations which are not clear on what or why digital marketing should be used (see pitfalls #1!) fall straight into the second set of digital marking ‘traps’ – that of problems with alignment and integration.

Consider the circumstance that happens in a lot of companies – they make a decision to invest in ‘Digital Marketing’ – perhaps because the opposition are, or because they don’t want to get left behind.  The big question is ‘how do we do that?’

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